Welcome back to another exciting week in the dynamic world of PR! In the relentless pursuit of boosting coverage and securing valuable links for our clients, agencies like ours are constantly on the lookout for captivating stories that align with their interests. At Shout Bravo, we thrive on seizing reactive opportunities from a vast array of industries, where each week brings us fresh possibilities. Join us as we delve into the latest top stories and share our proactive approach in utilising them to benefit our clients.
Business…
There is always scope in the business sector to push evergreen topics that can be utilised at any time in the year and always have a viable audience. Giving expert advice to new business owners or those looking into launching their first business venture can be a great way to secure coverage for your client in business press publications – as this is a recurring topic that will always grab the attention of entrepreneurs first starting out.
Recently, we launched a new expert advice piece for our B2B client that advises new entrepreneurs between the ages of 16-24 on the do’s and don’ts of starting a business in 2023. By using an age-specific niche, this helps to generate more interest for the piece and sets it apart from general advice pieces.
Pet care…
Summer is well underway, meaning it’s time to bust out the barbecues and other heat-related treats. But the question that arises year after year is: is it safe for my dog to eat this? There is always an abundance of opportunities to provide expert commentary and advice at this time of year for the types of seasonal treats that could cause harm to our four-legged friends.
This week, we were able to secure some amazing coverage for our pet care client after responding to a journalist’s request for comments on whether dogs can safely eat watermelon.
The fruit is a favourite for many across the world during the summer months, providing a refreshing and hydrating experience. Thankfully, the same can be said for its effects on our pups. Seasonal pet-safe foods are a great way to gain coverage for your clients, and there are always different suspect-foods at each stage of the year. We have seen multiple successes using this method to build brand awareness for our client.
HR…
The HR industry is always evolving, with new issues and working styles arising all the time. For that reason, it’s always important for businesses to remain on top of the current trends in HR, to ensure that their business continues to address these issues successfully and optimises employee well-being to deliver the best possible results.
Our digital staffing client recently launched an advice piece detailing the top HR trends that they have seen so far in 2023. This week, we were able to get some amazing coverage for this piece – helping businesses to stay in the loop about how employees might be feeling and the challenges they are currently facing amidst an extended period of financial uncertainty.
To conclude…
As we wrap up another engaging weekly recap, we sincerely hope you have found this insightful breakdown of the news valuable, offering inspiration for your own PR endeavours.
At Shout Bravo, we are committed to continually sharing real-life examples that demonstrate how we harness the power of news to drive extensive coverage and cultivate brand awareness for our clients. We will return next week with an array of fresh success stories to further ignite your imagination.
Until then, have a great weekend!
