Countries Trump Might be Good to Move to
We now know Trump is going to leaving the White House … in January. The Independent (and many other publications)…
Will my subject line help me land coverage? Probably…
You can spend hours, days or weeks ensuring you have created a well thought out campaign, and when it is…
What staying productive & motivated when WFH looks like for Shout Bravo
Trying to navigate the obstacles that are consistently thrown at you when living during a pandemic can be exhausting, and…
The Misconceptions of making the move from Journalism to Digital PR
After spending years working towards a career in journalism, unsurprisingly the people around me were quite shocked to hear I…
Pausing a Campaign? Sometimes the best thing you can do!
We love celebrating our successful campaigns, those that go viral, those that achieve amazing results for our clients (be that…
First Birthday and Second Office Opening for Shout Bravo
We are very proud to announce the opening our second office in Bollington, Macclesfield. After a successful first year in…
Joining the Shout Bravo Team as Digital PR Executive
I landed my role at Shout Bravo just one month after graduating. This was my first job post-university and, my…
Timeline: From Launching a Campaign to Earning First Links
We all see great examples of campaigns, and a number of links those campaigns earned, shared with us on social…
Targeting Specific Countries With Your Outreach
One of our clients has a clear objective – every campaign needs to go international, but not just that –…
The importance of supporting copy (whether that’s a press release or your email pitch)
We create campaigns every day, big or small! And when we share it with the press, we can’t wait to…
Using awareness days to your advantage
Every PR/outreach/content promotion team will have an event calendar. It’s such an important asset (taken from more traditional PR). But…
Offer videos when promoting content – here are some tools
The demand for videos when offering our content to publications is higher than ever. Almost every publication uses videos to…
Analysing Your Target Publications’ Readership
Very recently our MD, Hana, spoke at BrightonSEO all about contacting journalists and outreach email tips. One of the things…
Using Case Studies to Boost Your Digital PR Campaign
When launching Digital PR campaigns, we are making sure we have several things to support it. From images, videos and…
We Are Open!
Last year I’ve decided to go freelance. And let me tell you, time flies by! I have now been freelancing…
Running external research – write headlines not questions!
Many great campaigns are based on acquired data (external market research). When asking the right questions, you can collect some…
Share Your Business News
Very often we forget about the benefits of sharing our (and our clients’) business news. Having something positive to show…
The pros and cons of running seasonal campaigns
We all saw many Christmas campaigns in the past few weeks. And we probably didn’t see all of them as…
Follow-up emails – they work!
I have to be honest. If you asked me a couple of years ago about following up with the press…
Here is why you need to include Twitter and Instagram handles in your email signature
Email signature – the one thing that we set up when we start our job, and then probably forget about…
UK Self Employed Sleep Statistics 2018
When I first decided to go self-employed I had many of my friends and family telling me that it’s something…
Why having clear methodology behind your content pieces is so important
As you know, many content pieces and campaigns are based on data, whether those are acquired data, those available online…
Business Press Forward Feature Calendars
Knowing what topics publications are going to focus on is one of the things that will make your life much…
Five questions you need ask yourself before running your next digital PR campaign
Whenever I have a new idea for a campaign that I’d like to run with my clients I go through…
The Power of a Subject Line
Sending an email to the press seems simple. You create your media list, draft your email and can launch your…
Getting coverage with HARO and #Journorequset
When it comes to quick link building wins using HARO and #journorequest (Twitter) is very effective. It definitely should be…
Using public data in your digital PR campaign
It’s very well known and been said by several Digital PR and content marketing specialists – Public Data is the…
How to build a media list without journalists database
Building media lists is an essential skill and almost (for some of us daily) a weekly job in our industry….
Identifying the right publication and journalist to contact with your content piece
As much as it’s important to create relevant content that the press will be interested in, it’s also very important…
The importance of having a linkable asset
Ever wondered why your campaign didn’t receive as many links as you expected? The simple answer might be that you…
Before building links, build relationships
You hear it all the time; build relationships with the press! And you will hear it even more because it’s…
Digital Olympus Talk – Ideas Are Easy, Execution Is Hard
On the 12th of March, our director Hana, joined the lovely and very talented digital marketers at an online conference…